CartConnect
Recipe-commerce for grocery retailers

Win dinner.
Win the basket.

CartConnect turns recipe inspiration into personalized, shoppable baskets, in your own app and your own checkout. The customer relationship stays yours, end to end, we just power what runs underneath.

+4%
AOV uplift on orders that use a recipe
1.5–5×
CTR with personalized content
60%
of customers use a recipe weekly
🌿FreshMart🔍

What's for dinner?

Your week, personalized

Teriyaki Salmon with Rice

Teriyaki Salmon with Rice

25 min · 2 servings

Pesto Pasta with Chicken

Pesto Pasta with Chicken

20 min · 4 servings

Poke Bowl with Salmon

Poke Bowl with Salmon

20 min · 2 servings

Red Thai Curry with Chicken

Red Thai Curry with Chicken

25 min · 4 servings

From recipe to a checked-out basket, in seconds

Trusted by leading grocery retailers

PLUSCoop
The opportunity

Few moments move the basket like the dinner decision.

Win the moment a customer decides what to eat, and you win a bigger basket, a more loyal customer, and a brand-new media surface, all in your own checkout.

+4%

AOV uplift on recipe orders

60%

of customers use a recipe weekly

100%

first-party data you own

$60B+

retail-media opportunity

Products

Three products that win the dinner decision.

Recipe-to-Basket

Make any recipe shoppable in one click, with the right products, quantities, and substitutes for every customer.

  • Higher AOV with one-click add
  • Retain customers through convenience
  • Reduce waste with smart packs
Explore Recipe-to-Basket
Chicken & Cherry Tomato Pasta
servings
Barilla Spaghetti No.5needs 200g
buy250g
Chicken breast filletneeds 250g
buy300g
Cherry tomatoesneeds 120g
buy250g
Parmigiano Reggianoneeds 50g
buy100g
Optimized basket9.02
MealMatch

Recommend the right recipe, to the right customer, at the right moment.

  • Retain customers by helping them
  • Higher AOV with premium recipes
  • Reduce waste with smart suggestions
Explore MealMatch
Your week
MonTeriyaki Salmon Bowl
TueChicken Stir-fry
WedVeggie Chili
ThuPasta al Pesto
FriTuna Poke Bowl
Recipe Search

Recipe search built for grocery, intent-aware, personalized, margin-aware.

  • Relevancy retains customers
  • Higher AOV via private-label & pack-size nudges
  • No dead ends, always something relevant
Explore Recipe Search

Customer searches

quick afternoon snacks
interpreted as
≤ 15 minsnack-sizedlow-effort

Top recipes

  • 1Greek Yogurt Berry Cups
  • 2Cheesy Pretzel Bites
  • 3Apple & Peanut Butter Boats

We answer the question behind the keywords.

Real-time intelligence

One tap. The perfect basket.

In milliseconds, CartConnect weighs price, stock, diet, pack sizes, purchase history and promotions to build each customer's ideal basket, bigger orders, less waste, zero friction. It feels like magic. It's just the engine.

EvaluatingPrice
See the engine
CartConnect
PriceStockDietHistoryPack sizesPromotions
The moment is now

Recipe commerce is taking off. Get there first.

The grocers winning dinner are racing ahead, and the window to lead your market is wide open right now. With CartConnect you launch this quarter, not in three years, and you stay in control of every relationship, your customers, brands and publishers all remain yours.

Wait & build it yourself

  • Years to reach parity
  • Millions in engineering
  • Endless matching & data upkeep
  • Competitors get there first

Move now with CartConnect

  • Live in weeks, not years
  • One fixed monthly fee
  • Every edge case already solved
  • You get the credit, we do the lifting

Don't watch competitors win dinner. Own it first.

Let's go
Enterprise-grade

Engineered for scale and reliability.

99.99%

uptime SLA

< 80ms

p95 latency

EU

based & hosted

MACH

architecture

75+

system integrations

Everything included

One platform. The whole toolkit.

We don't sell modules à la carte, every retailer gets the full breadth of CartConnect.

Recipe commerce

  • Recipe-to-Basket
  • MealMatch meal planning
  • Recipe Search
  • Shoppable links
  • Smart Combos
  • Multi-recipe baskets

Engine intelligence

  • AI product matching
  • Exact + ranked substitutes
  • Portion scaling
  • Pack-size optimization
  • Store-level availability
  • Basket optimization

Personalization

  • Customer personalization
  • Dietary needs & exclusions
  • Purchase-history signals
  • Usual brands
  • Contextual upsell
  • Context-aware discovery

Commercial & media

  • Promotions & loyalty
  • Retail media
  • Private-label nudges
  • Margin-aware ranking
  • Sponsored placements
  • Business rules & overrides

Platform & data

  • 75+ integrations
  • Multi-retailer support
  • Omnichannel (app, web, email, SMS, store)
  • Data & insights
  • A/B testing
  • Multilingual

Enterprise

  • EU-based & hosted
  • MACH architecture
  • 99.99% uptime SLA
  • White-label
  • Custom integrations
  • Onboarding & support
Retail media

The highest-intent ad surface in grocery.

Retail media is exploding, but most placements are generic banners disconnected from intent. Recipes are different: a customer deciding what to cook is a customer deciding what to buy.

$60B+

global retail media spend

and the fastest-growing ad channel

+18%

purchase intent vs. display ads

for native, in-context placements

53%

more viewed than banner ads

native, in-feed formats

Sources: eMarketer (purchase-intent & viewability), industry retail-media spend estimates.

Purchase intent by ad surface

Display bannerLow

Disconnected from intent

Generic searchMedium

Some intent, broad context

Inside a recipeVery high

Deciding what to cook = what to buy

Native, in-context placements drive +18% purchase intent and are viewed 53% more than banners (eMarketer). Recipes are the most contextual surface in grocery.

Sponsored, in-recipe

Pesto Pasta with Chicken

Pesto Pasta with Chicken

In basket
Spaghetti No.5 500g
Chicken breast 300g
SponsoredPremium upgrade
🧀

Galbani Parmigiano Reggiano

€4.49

Why recipes win

Highest purchase intent

A customer planning a meal is already deciding what to buy. That’s the moment to be relevant, not a random banner.

Perfect context

Sponsored products are matched to real ingredients in a real recipe. Pasta night surfaces the right sauce, cheese or wine.

Brand-safe & measurable

Placements only appear when they fit the recipe, and every impression is measurable all the way to basket.

Agentic recipes

Meet customers wherever inspiration strikes.

Inspiration no longer lives on your site. It happens in ChatGPT, on Instagram, in agents. CartConnect connects those moments to your catalog, re-ranks products to help the customer, and routes everything back into your app.

AI assistants

ChatGPT & agents query your live catalog

Social & Reels

Instagram / TikTok inspiration into your app

Search & discovery

Intent from anywhere, routed to you

CartConnect

Your app

first-party data ✓
  • 1Re-ranked for this customer
  • 2In-stock at their store
  • 3Fits their diet & budget

Agentic AI connections

Let AI assistants and agents shop your real catalog, in stock, on-recipe.

Social to your app

Funnel Instagram and TikTok inspiration straight into your own checkout.

Re-ranked for the customer

Products re-ranked in real time to genuinely help the customer choose.

Data for your ecosystem

Every interaction becomes first-party data you own and build on.

Integrations

Plugs into the stack you already run.

API-first, ready for 75+ systems, connect CDP, PIM, MDM, loyalty, and retail media in weeks, not years.

commercetools
sap
ncr-voyix
toshiba
diebold-nixdorf
gk
blue-yonder
relex
stibo-systems
adyen
worldline
citrusad
gs1
mach-alliance
centric
outsystems
contentful
zebra
microsoft
boodschappen-nl
Getting started

Live in three steps, we help all the way.

01Today

Choose your use cases

We work with you to pick the modules with the biggest impact on your goals.

022–6 weeks

We connect your data sources

Integrations with all major retail IT systems, and custom builds where needed.

03Your dev timeline

Connect your apps to our API

Launch the new capabilities on your website and app, in your own checkout.

FAQ

Common questions.

Recipe-commerce infrastructure for grocery retailers. We turn recipe inspiration into personalized, shoppable baskets inside your own app and checkout.

Customers decide what to eat before what to buy. CartConnect lets you own that moment and convert it into a bigger, personalized basket, instead of losing it to social media or meal-kit apps.

You could, but you'd spend years and millions before reaching parity. We've already solved the hard parts: product matching, portion scaling, store-level availability, personalization. You get the credit, we handle the heavy lifting.

Yes. Matching is high-accuracy and rule-bound, sponsored products only appear where they're relevant and recipe-fit, and you keep full control with overrides.

Always. CartConnect is white-label infrastructure, your data, your customer relationships, and your checkout stay entirely yours.

Three steps: choose use cases, connect data sources (typically 2–6 weeks), connect your apps to our API. We help at every step.

Own dinner. Own the basket.

See how CartConnect turns recipe inspiration into revenue, inside your own ecosystem.